Design Flux is an independent, one-person studio. You work with the designer who builds it — no account manager, no relay, no committee softening the work until it looks like everyone else's.
Same page, five weeks apart
Aurelia Skincare, week two against week five.
Why solo
Seven years in-house and at two agencies taught me where the value leaks out: in handoffs, status decks, and the slow sanding-down of anything with a point of view.
So there are no handoffs here. Fewer clients, more attention, and work that still has edges when it ships.
What I do
I don't take on everything. These are the pieces I've shipped often enough to price honestly and finish on schedule. Open any one to see exactly what you receive.
Marketing sites for companies that need to explain something complicated and get a reply. I start from your sales conversations, not a template — the sitemap comes out of what people actually ask you before they buy.
Design handed over to a platform your team can run without me. I build the CMS so a marketer can publish a case study on a Tuesday afternoon without opening a ticket or learning to code.
Product pages, collection logic and a checkout path designed around the moment someone decides to buy. I watch your session recordings before drawing anything, because the drop-off is rarely where founders think it is.
For teams whose site, deck and product have quietly drifted apart. One set of type, colour and component rules, documented well enough that a new designer can follow it on their first day.
You already have a site and it under-performs. I find where people leave and what to change first, ranked by what it costs against what it returns. Most long-term clients start here.
A launched site is a starting point, not a finish line. Each month I ship improvements, add the pages you need and watch what the numbers do — no scoping call required for anything small.
Selected work
Every number below came from the client's own analytics, measured ninety days after launch.
Northwind FreightLogistics software, United Kingdom
Enterprise buyers dropped out at pricing because the page priced software while the founder sold outcomes. I rebuilt it around shipment volume, added a live cost estimator, and moved the proof up beside the number.
Aurelia SkincareDirect to consumer, Singapore
The old storefront showed twenty-four items at once and sold almost none of them. I cut the grid, rewrote the product pages around one question — what does this actually do to my skin — and rebuilt the subscription flow.
Kestrel LabsDeveloper tools, Germany
Developers signed up and never reached the second API call. I restructured the docs around the first ten minutes, put a runnable example above every explanation, and made search behave the way engineers expect it to.
How a project runs
Stage 1 of 5 — Discovery call
You see work every week and sign off each stage before I move on. Nothing gets built that you haven't already approved in design.
Forty-five minutes on what you sell, who says no and why, and what the site has to achieve. If I'm not the right studio for it, I'll say so on the call and point you somewhere better.
You leave with a scope, a fixed price and a start date. No charge.
I interview two or three of your customers, read your sales emails and look at what the analytics already say. Out of that comes the page order and the argument each page has to make.
Sitemap, page-by-page message brief, wireframes.
You get the Figma link on day one and watch it fill in. Comment directly on anything. There's a live review every Thursday, rather than three silent weeks ending in a surprise presentation.
Full desktop and mobile design, two revision rounds included.
Built in Webflow, Framer or hand-written code, whichever suits your team. Then tested on real devices, checked against WCAG guidelines, and tuned until it loads fast on a mid-range phone.
Staging link, device test report, speed scores.
I handle the switch-over, redirects and analytics, then train whoever will run the site day to day. Thirty days of fixes are included, and we look at the numbers together at day ninety.
Live site, training call, handover files, 90-day review.
Seven years, measured
In their words
He rewrote the argument on our pricing page before drawing a single box. That is the reason it worked.
Six weeks, no drama, and I could watch the thing being built the entire way through.
Our engineers argued against hiring a designer. They now send the docs to candidates.
Pricing
Every project is quoted after the discovery call. These are the three shapes most work falls into, so you know roughly where you stand before getting in touch.
For a first proper site, or replacing one built on a template in a hurry.
For companies where the site is the main sales channel and the argument matters.
For teams who ship continuously and want a designer on hand every month.
Quoted in USD. Invoiced in EUR, GBP, AUD, SGD or AED at no extra cost.
Questions
Something not covered here? Put it in the form below and you'll get a straight answer, not a brochure.
Fair question, and the honest answer is that timelines have some slack built in for exactly this. You'll always know the current status because the Figma file and staging link are live and shared. For builds I work with two trusted contractors I've used for years, and if anything serious happened they could pick the project up — you'd be told immediately, not after the fact.
It's how I've worked since 2019, across fourteen countries. I hold four overlapping hours with every client and one live call a week at a time that suits you. Everything else happens in Figma, Loom and a shared Slack channel, so nobody waits overnight for an answer to a small question.
You do, completely, from the final invoice. That includes the Figma file, the source files, the site itself and every account set up in your name. I don't hold hosting hostage and there is nothing to buy back later.
You'll have seen it long before it's finished, which is the point of the weekly reviews — a surprise is a process failure, not a taste problem. Two full revision rounds are included. If the direction is genuinely wrong after the first design review, I'll redraw it once at no charge.
On Growth projects, yes — drafted with you, because the words and the layout are the same decision. On Launch projects you get a page-by-page brief telling you what each section needs to say and roughly how long it should be, and you write it.
Fifty per cent to book the slot, the balance at launch, or three stages on larger projects. Bank transfer, card or Wise. Care plans are billed monthly and you can stop any month with no exit fee.
Start a project
Fill this in and you'll get a real reply from me within one business day — including an honest note if I think you'd be better served elsewhere.